000			01466nam a22002417a 4500
003			OSt
005			20140808164025.0
008			140808b xxu||||| |||| 00| 0 eng d
020			_a13: 978-1563678981
040			_cSymbiosis Institute of Design
082			_a659.1 _bSID-B-7819
100			_aJay Diamond
245			_aRetail Advertising and Promotion
260			_aChina _bFairchild Books _c2011
300			_axvii,430p.
365			_b4401.00 _d1 _eRUPPES
366			_f22
520			_aRetail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business
630			_aRetail Advertising and Promotion
650			_aRetail Advertising and Promotion
730			_aRetail Advertising and Promotion
942			_2ddc _cB
999			_c252756 _d252756