000 00313nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a978007066766-2
082 _a659.1
_bWIL
100 _aWilliam F Arens
245 _aContemporary Advertising
260 _aNew Delhi
_bTata McGraw Hill
_c2010
300 _a614p.
999 _c251507
_d251507