000 00316nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a978-156367898-1
082 _a659.1
_bDIA
100 _aDiamond Jay
245 _aRetail Advertising and Promotion
260 _aNew York
_bFairchild Books
_c2011
300 _a430p.
999 _c251492
_d251492