000 00305nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a0-02900101-3
082 _a658.827
_bAAK
100 _aAaker David A
245 _aManaging Brand Equity
260 _aNew York
_bThe Free Press
_c1991
300 _a299p.
999 _c251098
_d251098