000 00326nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a978-007022394-3
082 _a659.1
_bPAR
100 _aParameswaran,M G
245 _aFcb Ulka Brand Building Advertising
260 _aNew Delhi
_bTata McGraw Hill
_c2001
300 _a212P.
999 _c250296
_d250296