000 00305nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a978041544327-2
082 _a658.827
_bHED
100 _aHeding Tilde
245 _aBrand Management
260 _aLondon
_bRoutledge Publishers
_c2008
300 _a267p.
999 _c249823
_d249823