000 00342nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a0-7623-0823-0
082 _a659.1
_bBAY
100 _aBaye Michael R.
245 _aAdvertising and Differentiated Products
260 _aLondan
_bJai An Inprint of Elsevier Science
_c2001
300 _a295p.
999 _c249637
_d249637