000			00319nam a2200121Ia 4500
008			140729s9999 xx 000 0 und d
020			_a81-907302-1-1
082			_a658.827 _bPRI
100			_aPriyaranjan Sengupta
245			_aProduct and Brand Management
260			_aNew Dehli _bPacific pub. _c2009
300			_a272p.
999			_c249452 _d249452