000 00358nam a2200121Ia 4500
008 140729s9999 xx 000 0 und d
020 _a0-07-058414-1
082 _a658.827
_bD'A
100 _aD'alessandro David F.
245 _aBrand Warfare: 10 Rules for Building the Killer Brand
260 _aNew Dehli
_bTata Mc- Graw Hill Publis
_c2003
300 _a185p.
999 _c249314
_d249314