000 00579nam a22002057a 4500
003 OSt
005 20140721120401.0
008 140721b xxu||||| |||| 00| 0 eng d
020 _a978-0-07-008031-7
040 _cSCMS, Viman Nagar, Pune
082 _25th R.P.
_a659.1 / SHA
_b11649
100 _aShah Kruti
245 _aAdvertising & Promotions IMC Perspective
_cD'souza Alan
260 _aNew Delhi
_bTata McGraw Hill Education Pvt. Ltd.
_c2012
300 _axxx, 987
365 _bRs.835/-
366 _2Goel Book Agencies
648 _xAdvertising
942 _2ddc
_cB
999 _c247575
_d247575