000			01522cam a2200301 a 4500
001			14429791
003			OSt
005			20140714163326.0
008			060627s2006 maua b 001 0 eng
010			_a 2006021351
020			_a9781422104606 (pbk.)
040			_aDLC _cDLC _dDLC _dSIU Central Library
050	0	0	_aHF5415 _b.W483 2006
082	0	0	_a658.8 _222 _b39803
245	0	0	_aWhat is marketing? / _cAlvin J. Silk content adviser.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axii, 207 p. : _bill. ; _c24 cm.
365			_bRs.795.00
366			_2Harvard Business Publishing, Noida. Invoice No.2307
490	0		_aWhat is? series
504			_aIncludes bibliographical references and index.
505	0		_aAnalyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
650		0	_aMarketing.
710	2		_aHarvard Business School. _bPress.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c247265 _d247265