000 00988nam a22002057a 4500
008 140605b xxu||||| |||| 00| 0 eng d
020 _a978-81-321-0519-0
082 _a658.8 / ACH
_b11283
100 _aKotler, Philip
245 _aLegends in marketing
260 _aNew Delhi
_bSAGE Publications India Pvt. Ltd.
_c2012
300 _alxv, 351
365 _bRs.49,900/- for 9 Vol. Set.
500 _aSet of Vol. 9
504 _aVol.1 : Marketing Theory and Orientations Vol.2 : Analytical Marketing Vol.3 : Creating and Managing the Product Mix Vol.4 : Improving the Role and Practice of Marketing Vol.5 : Strategic Marketing Vol.6 : Globalization and International Marketing Competition Vol.7 : Marketing in the New Economy Vol.8 : Broadening the Concept and Applications of Marketing Vol.9 : The Social and Ethical Side of Marketing
648 _xMarketing
650 _aMarketing
700 _aSheth, Jagdish N. Series Ed.
942 _2ddc
_cB
_m658.8 KOT/LEG 11283
999 _c246356
_d246356