| 000 | 01090cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 16440575 | ||
| 003 | OSt | ||
| 005 | 20140429110101.0 | ||
| 008 | 100831s2011 enka b 001 0 eng | ||
| 010 | _a 2010036704 | ||
| 020 | _a9780749462505 | ||
| 020 | _a9780749462512 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.332.Y66 _bB47 2011 |
| 082 | 0 | 0 |
_a658.827 BER _222 |
| 100 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 245 | 1 | 0 |
_aHow cool brands stay hot : _bbranding to generation Y / _cJoeri Van den Bergh, Mattias Behrer. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _cc2011. |
||
| 300 |
_axvii, 249 p. ; _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aYoung consumers. | |
| 650 | 0 | _aYoung adult consumers. | |
| 650 | 0 | _aGeneration Y. | |
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aBehrer, Mattias. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c245965 _d245965 |
||