000 01445cam a22003374a 4500
001 13519769
003 OSt
005 20140429105706.0
008 040312s2004 enka b 001 0 eng
010 _a 2004005768
020 _a0749442565
040 _aDLC
_cDLC
_dDLC
041 1 _aeng
_hger
042 _apcc
050 0 0 _aGT3405
_b.M5513 2004
082 0 0 _a659 MIK
_222
100 1 _aMikunda, Christian.
240 1 0 _aMarketing spuren.
_lEnglish
245 1 0 _aBrand lands, hot spots & cool spaces :
_bwelcome to the third place and the total marketing experience /
_cChristian Mikunda.
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_cc2004.
300 _axviii, 221 p. , [16] p. of plates :
_bill. (some col.) ;
_c25 cm.
500 _a"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
504 _aIncludes bibliographical references (p. [201]) and index.
650 0 _aSpecial events
_xMarketing.
650 0 _aSpecial events
_xPlanning.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2004005768-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0912/2004005768-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
999 _c245962
_d245962