000			01158nam a22002057a 4500
008			140422b xxu||||| |||| 00| 0 eng d
020			_a978-81-321-0520-6
082			_a658.8 / BUS _b11257
100			_aHunt, Selby D.
245			_aLegends in Marketing
260			_aNew Delhi _bSAGE Publications India Pvt.Ltd. _c2011
300			_axlv, 229
365			_bRs.45,000/- for 10 Vol.Set
500			_aSet of Vol.10
504			_aVol.1 : Marketing Theory : Nature and Scope of Marketing Vol.2 : Marketing Theory : Philosophy of Science Foundations of Marketing Vol.3 : Marketing Theory : Philosophy of Science Controversies in Marketing Vol.4 : Channels of Distribution Vol.5 : Macromarketing, Ethics and Social Responsibility The Development Period Vol.6 : Macromarketing, Ethics and Social Responsibility The Research Tradition Period Vol.7 : Marketing Management and Strategy Vol.8 : Relationship Marketing Vol.9 : Resource-Advantage Theory The Development Period Vol.10 : Resource-Advantage Theory The Research Tradition Period
648			_xMarketing
650			_aMarketing
700			_aSheth, Jadish N. Series Ed.
942			_2ddc _cB
999			_c245860 _d245860