000			01779cam a2200313 a 4500
999			_c245512 _d245512
001			17050570
003			OSt
005			20190831104504.0
008			111118s2012 njua b 001 0 eng
010			_a 2011046749
020			_a9780470683668 (pbk.)
040			_aDLC _cDLC _dDLC _dSSPA Library
042			_apcc
050	0	0	_aHD30.28 _b.S627 2012
082	0	0	_a658.4012/ _223 _bSOR
100	1		_aSörensen, Hans Eibe.
245	1	0	_aBusiness development : _ba Market-oriented Perspective
260			_aHoboken, N.J. : _bWiley, _c2012.
300			_axi, 553 p. : _bill. ; _c23 cm.
365			_bRs.5191.47 _e77.95 USD
366			_2The Word Book Shop, Pune.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
650		0	_aStrategic planning.
650		0	_aMarketing _xManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB