| 000 | 01176cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 13861568 | ||
| 003 | OSt | ||
| 005 | 20140326145506.0 | ||
| 008 | 050204s2003 enka b 001 0 eng d | ||
| 010 | _a 2005357186 | ||
| 020 | _a9781856178495 | ||
| 035 | _a(OCoLC)ocm53845484 | ||
| 040 |
_aIG# _cIG# _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHD69.B7 _bD45 2003 |
| 082 | 0 | 4 |
_a658.827 CHE _222 |
| 100 | 1 |
_aDe Chernatony, Leslie, _d1953- |
|
| 245 | 1 | 0 |
_aCreating Powerful Brands _cLeslie de Chernatony and Malcolm McDonald. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon _bRoutledge _c2012 |
||
| 300 | _a483 p. : | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aMcDonald, Malcolm. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0601/2005357186.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c245264 _d245264 |
||