000			01851cam a2200373 a 4500
001			14924856
003			OSt
005			20140325112138.0
008			070712s2008 nyua b 001 0 eng
010			_a 2007028440
020			_a9780415978828
020			_a0415978815
020			_a9780415978828 (pbk.)
020			_a0415978823 (pbk.)
035			_a(OCoLC)ocn155715221
040			_aDLC _cDLC _dC#P _dYDXCP _dBWX _dBTCTA _dNLGGC _dVLB _dDLC
050	0	0	_aHF5821 _b.J64 2008
082	0	0	_a659.1 JOH _222
084			_a05.31 _2bcl
100	1		_aJohnson, Fern L.
245	1	0	_aImaging in advertising : _bverbal and visual codes of commerce / _cFern L. Johnson.
260			_aNew York : _bRoutledge, _c2008.
300			_axv, 251 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [236]-244) and index.
505	0		_aAdvertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSymbolism in advertising.
650		0	_aCulture.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0722/2007028440.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1008/2007028440-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc
999			_c245180 _d245180