000			01649cam a22003854a 4500
001			14987402
003			OSt
005			20140319114742.0
008			070830s2007 enka 001 0 eng
010			_a 2007036040
016	7		_a013795288 _2Uk
020			_a9780749450830 (hbk.)
020			_a0749450835 (hbk.)
035			_a(OCoLC)ocn154706205
040			_aDLC _cDLC _dUKM _dBTCTA _dBAKER _dBWKUK _dBWK _dYDXCP _dDLC
050	0	0	_aHD69.B7 _bI533 2007
082	0	0	_a658.827 IND _222
100	1		_aInd, Nicholas.
245	1	0	_aLiving the brand : _bhow to transform every member of your organization into a brand champion / _cNicholas Ind.
250			_a3rd ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, Ltd., _c2007.
300			_a200 p. : _bill. ; _c24 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
650		0	_aBrand name products.
650		0	_aBusiness names.
650		0	_aManagement _xEmployee participation.
650		0	_aCorporate image.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0802/2007036040.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc
999			_c244973 _d244973