000 00743nam a2200217Ia 4500
008 120603s9999 xx 000 0 und d
040 _cEnglish
082 _b24227
_a659
100 _aJOHN , DORIS RAJAKUMARI
245 _aCASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES
260 _aHYDERABAD
_bICFAI UNIVERSITY PRESS, HYDERABAD
_c2008
300 _aVII , 369
365 _eRupees
_d1
_b1000
366 _f0
505 _gICFAI UNIVERSITY PRESS
530 _bICFAI UNIVERSITY PRESSINV/SIBM/492/08.11.09
_aINV/SIBM/492/08.11.09
630 _aCASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES
650 _aADVERTISING
730 _aCASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES
942 _cBOOK
999 _c24225
_d24225