000			00466nam a2200157Ia 4500
999			_c241233 _d241233
008			140130s9999 xx 000 0 und d
020			_a9781856177733
082			_a658.827 _b CHE
100			_aChernatony Leslie De
245			_aFrom brand vision to brand evaluation : _bthe strategic process of growing and strengthening brands
250			_a3rd ed
260			_bRoutledge _aAbigdon _c2012
300			_a376 p.
650			_aBrand management
942			_2ddc _cB