000			00499nam a2200157Ia 4500
999			_c241173 _d241173
008			140130s9999 xx 000 0 und d
020			_a9780071759182
082			_a658.812 _bMET
100			_aMetz, Adam
245			_aSocial Customer : _bhow brands can use social CRM to acquire monetize and retain fans friends and followers
260			_bMcGraw Hill _aNew York _c2012
300			_axxii, 279 p.
650			_aBranding (Marketing)
650			_aCustomer relations Management
942			_2ddc _cB