000			00573nam a2200193 a 4500
008			140130s9999 xx 000 0 und d
020			_a9781591391470
082			_a338.767 _bDYE
100			_aDyer, Davis
245			_aRising Tide : _blessons from 165 years of brand building at procter & gamble
260			_bHarvard Business School Press _aBoston _c2004
300			_ax, 467 p.
650			_aBrand name Products
650			_aSoap Trade History
650			_aProduct Management
700			_aDalzell, Frederick
700			_aOlegario, Rowena
942			_2ddc _cB
999			_c240732 _d240732