| 000 | 00436nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c239607 _d239607 |
||
| 008 | 140130s9999 xx 000 0 und d | ||
| 020 | _a9780749451516 | ||
| 082 |
_a791.406 88 _bLEH |
||
| 100 | _aLehu Jean Marc | ||
| 245 |
_aBranded entertainment : _bproduct placement and brand strategy in the entertainment business |
||
| 260 |
_bKogan page _aNew Delhi _c2007 |
||
| 300 | _a266 p. | ||
| 650 | _aBrand management | ||
| 942 |
_2ddc _cB |
||