000			00465nam a2200157Ia 4500
008			140130s9999 xx 000 0 und d
020			_a9780743249386
082			_a658.827 _bAAK
100			_aAaker, David A.
245			_aBrand Portfolio Strategy _bcreating relevance differentiation energy leverage clarity
260			_bFree Press _aNew York _c2004
300			_a xviii, 343 p
650			_aBrand Management
650			_aReference
942			_2ddc _cB
999			_c239312 _d239312