000			00494nam a2200169 a 4500
999			_c238407 _d238407
008			140130s9999 xx 000 0 und d
020			_a9780385485661
082			_a658.812 _b PEP
100			_aPeppers, Don
245			_aOne to One Future : _bbuilding relationships one customer at a time
260			_bDoubleday _aNew York _c1997
300			_axxxii, 429 p.
650			_aMarket segmentation
650			_aSales promotion
650			_aCustomer Relationship Management
942			_2ddc _cB