000			00511nam a2200169 a 4500
008			140130s9999 xx 000 0 und d
020			_a9780070532854
082			_a658.401 _bTRO
100			_aTrout, Jack
245			_aTrout on strategy : _bcapturing mindshare conquering markets
260			_bTata McGraw Hill Publishing Company Limited _aNew Delhi _c2004
300			_axiv, 159 p.
650			_aMarketing Management
650			_aStrategic planning
650			_aStrategic Management
942			_2ddc _cB
999			_c238093 _d238093