| 000 | 00414nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c236739 _d236739 |
||
| 008 | 140130s9999 xx 000 0 und d | ||
| 020 | _a1590591046 | ||
| 082 |
_a338.470 04 _bCHA |
||
| 100 | _aChapman Merrill R | ||
| 245 | _aIn search of stupidity : over 20 years of high tech marketing disasters | ||
| 260 |
_bAi press _aCanada _c2003 |
||
| 300 | _a252 p. | ||
| 650 | _aMarketing management | ||
| 942 |
_2ddc _cB |
||