000			00517nam a2200169 a 4500
008			140130s9999 xx 000 0 und d
020			_a9781578517985
082			_a658.827 _bMOS
100			_aMoser, Mike
245			_aUnited We Brand : _bhow to create a cohesive brand thats seen heard and remembered
260			_bHarvard Business School Press _aBoston _c2003
300			_axvii, 165 p.
650			_aBrand name Products
650			_aNew Products Management
650			_aBrand Management
942			_2ddc _cB
999			_c236418 _d236418