000			00497nam a2200169 a 4500
008			140130s9999 xx 000 0 und d
020			_a9781578518265
082			_a658.834 _bZAL
100			_aZaltman, Gerald
245			_aHow Customers Think : _bessentials insights into the mind of the market
260			_bHarvard Business School Press _aBoston _c2003
300			_axxii, 323 p.
650			_aConsumer Behavior
650			_aPsychology
650			_aCreative Thinking
942			_2ddc _cB
999			_c236417 _d236417