000			00504nam a2200169Ia 4500
008			140130s9999 xx 000 0 und d
020			_a9780793155606
082			_a658.827 _bVIN
100			_aVincent, Laurence
245			_aLegendary Brands : _bunleashing the power of storytelling to create a winning market strategy
260			_bDearborn Trade Publishing _aChicago _c2002
300			_ax, 321 p.
650			_aStrategic
650			_aMarketing
650			_aBrand management
942			_2ddc _cB
999			_c236071 _d236071