000 00422nam a2200169Ia 4500
999 _c233841
_d233841
008 140130s9999 xx 000 0 und d
020 _a9780844234281
082 _a659.1
_bTHR
100 _aThrockmorton Joan
245 _aWinning direct response advertising
250 _a2nd ed
260 _bNtc Business books
_aNew York
_c1997
300 _a454 p.
520 _a
650 _aAdvertising
942 _2ddc
_cB