000 00441nam a2200157Ia 4500
999 _c233215
_d233215
008 140130s9999 xx 000 0 und d
020 _a9780684825809
082 _a658.575
_bMEY/LEH
100 _aMeyer Marc H
245 _aPower of product platforms : building value and cost leadership
260 _bFree press
_aNew York
_c1997
300 _a267 p.
650 _aMarketing management
700 _aLehnerd Alvin P
942 _2ddc
_cB