| 000 | 00411nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c232647 _d232647 |
||
| 008 | 140130s9999 xx 000 0 und d | ||
| 020 | _a047104220X | ||
| 082 |
_a659.1 _bUPS |
||
| 100 | _aUpshaw Lynn B | ||
| 245 |
_aBuilding brand identity : _ba strategy for success in a hostile marketplace |
||
| 260 |
_bJohn Wiley & Sons _aNew York _c1995 |
||
| 300 | _a354 p. | ||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cB |
||