000 00979nam a2200181Ia 4500
008 140130s9999 xx 000 0 und d
020 _a8175540621
082 _a658.8
100 _aSTONE, MERLIN
245 _aRELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ
250 _a1996
260 _bKOGAN PAGE LTD
_aNEW DELHI
_c1996
300 _a9-190
440 _aMARKETING IN ACTION SERIES
500 _aRELATIONSHIP MANAGEMENT
520 _a1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE
650 _aTELEMARKETING, BRANDING OPPURTUNITIES, BRAND SUPPORT, BRAND COMPETITION, BRAND PROPOSITION, BRAND PERSONALITY, POSITITIONING, STRATEGIC RELATIONSHIP M
999 _c232396
_d232396