000 00501nam a2200181Ia 4500
008 140130s9999 xx 000 0 und d
020 _a314771018
082 _a658.83
_bMCD
100 _aMcDaniel, Carl
245 _aContemporary marketing research.
250 _a1991
260 _bWest Publication
_aNew York
_c1991
300 _axxix,760 p.
500 _aMarketing Research
520 _a1] Questionnaire Design 2] Basic Sampling Issues
650 _aReference HBR
942 _2ddc
_cB
999 _c231854
_d231854