| 000 | 00471nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c231624 _d231624 |
||
| 008 | 140130s9999 xx 000 0 und d | ||
| 020 | _a9780077077662 | ||
| 082 |
_a658.84 _bOZI |
||
| 100 | _aOzimek John | ||
| 245 | _aTargeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing | ||
| 260 |
_bMcgraw hill book company _aLondon _c1993 |
||
| 300 | _a768 p. | ||
| 650 | _aMarketing management | ||
| 942 |
_2ddc _cB |
||