000 00474nam a2200169Ia 4500
999 _c231346
_d231346
008 140130s9999 xx 000 0 und d
020 _a9780071125130
082 _a658.84
_bLOV/WEI
100 _aLovelock Christopher H
245 _aMarketing challenges :
_bcases & exercises
250 _a3rd ed
260 _bMcgraw hill international editions
_aNew York
_c1993
300 _a628 p.
650 _aMarketing channel
700 _aWeinberg Charles B
942 _2ddc
_cB