| 000 | 00420nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c223321 _d223321 |
||
| 008 | 140117s9999 xx 000 0 und d | ||
| 020 | _a131201158 | ||
| 082 |
_a658.827 KEL _bKEL |
||
| 100 | _aKeller Kevin Lane | ||
| 245 | _aStrategic Brand Management: Building,Measuring,and Managing Brand Equity | ||
| 260 |
_bPrentice Hall _aNew Jersey _c1998 |
||
| 300 | _a635 p | ||
| 650 | _aBrand Management | ||
| 942 |
_2ddc _cB |
||