| 000 | 00787nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140110s9999 xx 000 0 und d | ||
| 020 | _a8174465480 | ||
| 041 | _aEnglish | ||
| 082 | _a658.8 PAN | ||
| 100 | _aPANDA,TAPAN K. | ||
| 245 | _aMARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT) | ||
| 260 |
_bEXCEL BOOKS _aNEW DELHI _c2008 |
||
| 300 | _axvii,750 | ||
| 365 | _cRs | ||
| 500 | _aMARKETING MANAGEMENT | ||
| 520 | _aThis book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem | ||
| 650 | _aMARKETING MANAGEMENT,BUSINESS ORGANIZATION,QUALITY CONTROL,CUSTOMER,MARKET RESEARCH,, | ||
| 999 |
_c217119 _d217119 |
||