| 000 | 00716cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 060112s2007 nyua b 001 0 eng | ||
| 020 | _a9780789027467 | ||
| 082 | 0 | 0 |
_a658.83 _bWRE.M |
| 100 | 1 | _aWrenn, Bruce. | |
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cBruce Wrenn, Robert E. Stevens, David L. Loudon. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bBest Business Books, _cc2007. |
||
| 300 |
_axi, 464 p. : _bill. ; _c21 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references (p. 451-455) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _vCase studies. |
|
| 700 | 1 |
_aStevens, Robert E., _d1942- |
|
| 700 | 1 | _aLoudon, David L. | |
| 942 |
_2ddc _cB |
||
| 999 |
_c166783 _d166783 |
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