000			01505nam a2200241Ia 4500
008			131217s9999 xx 000 0 und d
020			_a9788126544127
082			_a658.4033 _bLAU
100			_aLaursen, Gert H. N.
245			_aBusiness analytics for managers: taking business intelligence beyond reporting
260			_bWiley India _aNew Delhi _c2010
300			_axxi, 248 pages: illustrations; 24 cm.
520			_a"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization."
650			_aBusiness intelligence
650			_aInformation policy
650			_aDecision Support Systems, Management
650			_aManagement Information Systems
650			_aInformation Management
650			_aInformation Storage and Retrieval
650			_aSystems Integration
700			_aThorlund, Jesper
942			_2ddc _cB
999			_c162534 _d162534