000 | 01024nam a2200241Ia 4500 | ||
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999 |
_c159325 _d159325 |
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003 | OSt | ||
005 | 20220319163525.0 | ||
008 | 131217s9999 xx 000 0 und d | ||
020 | _a9788126526192 | ||
040 | _cSIIB | ||
041 | _aEnglish | ||
082 | _a658.802 KOT/KAR | ||
100 | _aKOTLER PHILIP , KARTAJAYA HERMAWAN | ||
245 | _aMARKETING 3.0 FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT | ||
260 |
_bWILEY INDIA (P) LTD. _aNEW DELHI _c2010 |
||
300 | _a188 | ||
365 | _cRs | ||
440 | _aTIMES BUSINESS SERIES | ||
520 | _aThis provocative book tells how marketing can regain trust and influence inside and outside the organization.Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers. This book has important i | ||
650 | _aFROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT. Marketing 3.0 makes the persuasive case that customers and societal welfare is the next frontier for c | ||
650 | _aMARKETING GENERAL (G-43) | ||
942 |
_2ddc _cB |