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020 _a9788126526192
040 _cSIIB
041 _aEnglish
082 _a658.802 KOT/KAR
100 _aKOTLER PHILIP , KARTAJAYA HERMAWAN
245 _aMARKETING 3.0 FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT
260 _bWILEY INDIA (P) LTD.
_aNEW DELHI
_c2010
300 _a188
365 _cRs
440 _aTIMES BUSINESS SERIES
520 _aThis provocative book tells how marketing can regain trust and influence inside and outside the organization.Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers. This book has important i
650 _aFROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT. Marketing 3.0 makes the persuasive case that customers and societal welfare is the next frontier for c
650 _aMARKETING GENERAL (G-43)
942 _2ddc
_cB