000 00710nam a2200169Ia 4500
008 131217s9999 xx 000 0 und d
041 _aEnglish
082 _a658 FIT/FIT
100 _aFITZSIMMONS JAMES A
245 _aSERVICE MANAGEMENT : OPERATIONS, STRATEGY, INFORMATION TECHNOLOGY
260 _bTATA MACGRAW HILL
_aNEW DELHI
_c2010
300 _a605
365 _cRs
520 _aTHIS BOOK COVERS BOTH STRATEGIC AND OPERATIONAL ISSUES PERTAINING TO SERVICES. THE BREADTH OF THIS TEXT'S COVERAGE SPANS QUALITATIVE AND QUANTITATIVE ASPECTS OF SERVICE MANAGEMENT. THIS BOOK CONTINUES AS A MARKET LEADER BY BALANCING CONCEPTUAL AND APPLI
650 _aMARKETING SERVICES
650 _aSERVICE MANAGEMENT
999 _c159291
_d159291