000 00740nam a2200229Ia 4500
999 _c158754
_d158754
003 OSt
005 20211202120448.0
008 131217s9999 xx 000 0 und d
020 _a9780070229525
040 _cSIIB
041 _aEnglish
082 _a658.827 POS/POS
100 _aPOST RICHARD S
245 _aGLOBAL BRAND INTEGRITY MANAGEMENT
260 _bTATA MACGRAW HILL
_aNEW DELHI
_c2008
300 _a309
365 _cRs
520 _aAUTHORS RICHARD POST AND PENELOPE POST EXPLAIN WHY AND HOW TO IMPLEMENT A BRAND/PRODUCT INTEGRITY PROGRAM, TRANSLATING SECURTY PRACTICE INTO MANAGEMENT PRINCIPLES THAT RISK,ETC.,
650 _aGlobal Brand Integrity Management (G-11)
650 _aMARKETING BRAND
942 _2ddc
_cB