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040 _cSIIB
041 _aEnglish
082 _a658.802 CLO
100 _aCLOW KENNETH E
245 _aINTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS
250 _a3
260 _bPRENTICE HALL OF INDIA
_aNEW DELHI
520 _aINTEGRATED MARKETING COMMUNICATIONS,ADVERTISING MANAGEMENT.TRADE PROMOTIONAL ,ETC.
650 _aMARKETING ADVERTISING (G-05)
942 _2ddc
999 _c158521
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