| 000 | 00718nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157950 _d157950 |
||
| 003 | OSt | ||
| 005 | 20190528111643.0 | ||
| 008 | 131217s9999 xx 000 0 und d | ||
| 040 | _cSIIB | ||
| 041 | _aEnglish | ||
| 082 | _a658.827 BRI/RAO | ||
| 100 | _aBRINDA G | ||
| 245 | _aCASE STUDIES ON BRAND MANAGEMENT: NEW PARADIGMS | ||
| 260 |
_bICFAI PRESS _aHYDERABAD _c2008 |
||
| 300 | _a267 | ||
| 365 | _cRs | ||
| 440 | _aICFAI PRESS | ||
| 520 | _aTHE CASE STUDIES IN THIS BOOK COMPREHEND THE DIFFERENT BRAND BUILDING AND MAINTENANCE STRATEGIES LIKE LAUNCHING, POSITIONING, CANNIBALISATION AND EXTENSION. | ||
| 650 | _aBRAND MANAGEMENT, CASES, POSITIONING | ||
| 650 | _aMARKETING BRAND (G-50) | ||
| 942 | _2ddc | ||