| 000 | 00655nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180626141108.0 | ||
| 008 | 131217s9999 xx 000 0 und d | ||
| 040 | _cSIIB | ||
| 041 | _aEnglish | ||
| 082 | _a658.827 RIE/PER | ||
| 100 | _aRIESENBECK HAJO | ||
| 245 | _aPOWER BRANDS | ||
| 250 | _a2 | ||
| 260 |
_bJOHN WILEY AND SONS _aNEW JERSEY _c2009 |
||
| 300 | _a348 | ||
| 365 | _cRs | ||
| 520 | _aTHIS BOOK GIVES BRANDING SPECIALISTS AN OPPORTUNITY TO FORM A CLEAR PICTURE OF THE CONCEPTUAL FRAMEWORKS MCKINSEY APPLIES IN ITS WORK. | ||
| 650 | _aBRANDS, B2B MARKETING | ||
| 650 | _aMARKETING BRAND (R-19) | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c157792 _d157792 |
||