| 000 | 00688nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157613 _d157613 |
||
| 003 | OSt | ||
| 005 | 20211222103554.0 | ||
| 008 | 131217s9999 xx 000 0 und d | ||
| 020 | _a9788178819891 | ||
| 040 | _cSIIB | ||
| 041 | _aEnglish | ||
| 082 | _a658.45 ICF | ||
| 100 | _aICFAI PRESS | ||
| 245 | _aMARKETING COMMUNICATIONS | ||
| 260 |
_bICFAI PRESS _aHYDERABAD _c2004 |
||
| 300 | _a370 | ||
| 365 | _cRs | ||
| 520 | _aTHE BOOK HIGHLIGHTS THE NEED FOR INTEGRATING THE DIFFERENT MARKETING COMMUNICATIONS MIX ELEMENTS TO PRESENT A SINGLE CONSISTENT IMAGE FOR A COMPANY OR A BRAND. | ||
| 650 | _aCOMMUNICATIONS (G-05) | ||
| 650 | _aMARKETING COMMUNICATIONS | ||
| 942 |
_2ddc _cB |
||