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_d157166
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020 _a9788131720028
040 _cSIIB
041 _aEnglish
082 _a658.406 3 FLE/BEN
100 _aFLEISHER CRAIG S , BENSOUSSAN BABETTE E
245 _aBUSINESS AND COMPETITIVE ANALYSIS
260 _bPEARSON POWER
_aNEW DELHI
_c2008
300 _a491
365 _cRs
520 _aTHE BOOK BEGINS WITH END-TO-END GUIDANCE ON THE ANALYSIS PROCESS, INCLUDING DEGIFNING PROBLEMS, AVOIDING ANALYTICAL PITFALLS,CHOOSING TOOLS AND COMMUNICATING RESULTS. THE AUTHORS OFFER GUIDE ON 24 OF TODAY'S MOST VALUABVLE ANALYSIS MODELS. Contents:- 1.Business and Competitive Analysis: Definition, Context and Benefits, 2.Performing the Analysis Process,3. Avoiding Analysis Pitfalls, 4. Communicating Analysis Results, 5. Applying the FAROUT Method,6.Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis,
650 _aBUSINESS ANALYSIS, ANALYSIS MODELS,
650 _aMANAGEMENT GENERAL -(F-55)
942 _2ddc
_cB